You’ve heard the term: parallax…
Sounds like something you might take for your stomach.
Nope, it’s yet another web technology that’s been sweeping the internet. Parallax, by definition is “an apparent change in the position of an object resulting from a change in position of the observer” or “the angular difference in direction of a celestial body as measured from two points on the earth’s orbit”…
OK… Let’s put it in a nutshell instead – because I like nutshell versions of difficult or long-winded explanations and math makes me queasy. A parallax effect on a webpage describes background and foreground objects moving at different speeds to produce the illusion of depth, and again, as a web design tool it’s all the rage. Who knows how long it will be around, but it’s another trick in this bag of trick-like things at my side. And what better way to show off the trick than to add it to my site.
A parallax scrolling page is a way to engage the viewer, tell a story – but as with all new web technologies, there are upsides and downsides, and parallax, in particular, has to be used sparingly or one risks frustrating the viewer – or even causing motion sickness. And not only is it problematic with mobile devices, but it can play havoc with SEO – jumbling all your perfectly SEO-compliant and compartmentalized content onto one page. There are also serious issues with new technology when viewed with older browsers: sometimes, it just doesn’t work.
So, why use it? Well, it’s cool – for the moment anyway – it is engaging when done right, and as long as its application isn’t too ham-fisted, it works.
I chose to add parallax scrolling to my home/landing page. By doing this, I’ve effectively used the homepage for my site to tell the story of what I can offer in what is, hopefully, an appealing fashion, while exemplifying a new technology.
And in honor of changing up the homepage, I decided it was time to hurl humility briefly out the window and publish a review page.
Big thank yous to all my clients who have, thus far, supplied reviews.
Your checks are in the mail…
Just kidding. 😉
My grateful appreciation, however, and virtual fruit baskets are all yours.